I’ll admit that I’m usually a corporate video snob. Often with B2B corporations, especially manufacturers of raw ingredients, these videos become what could charitably be described as dull. Nu-Tek BioSciences, however, had a few things going for it that most companies like it do not: they had a clear, easy-to-articulate market differentiator; their senior leadership was well-aligned and enthusiastic to work with us; and they allowed us the creative space to create a script that took some risks by adopting a stronger storytelling tone than is typical in this space. We were all very pleased with the result - the Nu-Tek CEO so much so that he sent our team personal emails thanking us for our work.