Genezen has been one of the largest Agency of Record (AOR) accounts for That’s Nice in recent years, our work with them spanned the foundational (brand voice, messaging strategy, audience targeting) to the architectural (new website build and launch, content and brand development) to the executable (brand launch campaign, segment drip campaign, digital and social awareness advertising). As the lead copywriter for this account, a highlight for this project was translating the wealth of SME interview transcripts, capabilities PowerPoints, case study white papers, technical memos, and more into a cohesive breakdown of their service offering and corporate positioning.