Avant Bio was a unique challenge. Founded by a team of venture capitalists, biotech entrepreneurs, and career PhD scientists, their goal was to demonstrate Avant Bio as an investment firm purpose-built to identify and elevate fledgling biotech companies with potential to disrupt their sectors. With Avant’s leadership, we agreed on a clear directive for the messaging approach: be sharp, be bold, and be brief. Far from being a restrictive edict, this kind of clear messaging “design constraint” acts like a forge. The raw material gets worked, folded, and shaped to eliminate impurities and produce a final material that is pure and strong.